Tucker Carlson is a bow tie-wearing creep who peddles right-wing nonsense to his Fox News followers five nights a week. This is from Judd Legum’s Popular Information newsletter:
Tucker Carlson has lost virtually all of his advertisers. A typical broadcast includes no national brand advertisers, a few direct response ads from companies like MyPillow, and house ads promoting other Fox News shows.
Why have advertisers abandoned Carlson? In addition to the conduct described above, Carlson has:
Said that Black Lives Matter protests are “definitely not about black lives, and remember that when they come for you.”
Asserted that immigrants are making the country “poorer and dirtier“
Called the Derek Chauvin verdict “an attack on civilization” and falsely claimed George Floyd died of a drug overdose.
Spread misinformation and conspiracy theories about COVID-19 vaccines.
Carlson has the right to say whatever loathsome things he wishes. And Fox News can choose to broadcast those views on television. But Carlson and the Murdochs do not have a right to have those views subsidized by millions of Americans who never watch Fox News. But that’s exactly what is happening. And those dynamics have allowed Fox News and Carlson to weather a near-universal advertiser boycott.
Here’s how it works. Cable companies pay “carriage fees” to networks for the right to carry their channel. These fees are then passed on to users in their monthly bills. In 2020, Fox News made more money from carriage fees ($1.6 billion) than advertisements ($1.2 billion).
Other channels, of course, also receive carriage fees for their content. But the Murdochs have negotiated exorbitant fees for Fox News that are far greater than any other non-sports programming.
According to a survey conducted late last year, about 14% of cable TV subscribers watch Fox News regularly. But every cable TV subscriber pays an average of $1.72 a month to receive Fox News. In contrast, 31% of cable TV subscribers regularly watch FX (owned by Disney) but the channel adds just $0.81 to an average cable bill.
This means, for every actual viewer, Fox News receives a $7.75 subsidy from people who never watch Fox News. This is a higher subsidy than other non-sports channels, like FX ($1.79), CNN ($3.18), and TBS ($2.79), receive. And none of those channels regularly spreads white nationalist talking points to millions of viewers.
So how can Americans who don’t watch Fox News and find Carlson’s conduct repugnant stop subsidizing his $10 million salary? One option would be for major cable operators like Comcast, Spectrum, and AT&T to offer cable TV packages that exclude Fox News. This would allow people the choice of whether to pay for Fox News, just as people choose whether to pay for HBO.
But, for the moment, corporate America seems loathe to take on the Murdochs or alienate Fox News’ passionate fan base. So the only way to stop sending cash to the Murdochs is to “cut the cord” and find a combination of streaming services that doesn’t include Fox News.
If you want to stop paying for cable TV but still want your local stations (which include ABC, CBS, NBC, PBS and even Fox, but not Fox News), there’s a not-for-profit streaming service called Locast. It’s now available in 31 major TV markets around the country (plus Puerto Rico):
Get the local channels you love [note: or hate] without a monthly bill. Locast is a not for profit service offering users access to broadcast television stations over the internet. It’s time to shred those cable bills and contracts!
If you’re part of the international elite who rub shoulders with the odious, 90-year-old Rupert Murdoch and his evil spawn Lachlan, you can treat them with the disrespect they deserve. You might tell them to stop the propaganda and then spit in their soup.
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