This piece by Jonathan Chait of New York Magazine very nicely explains some of the Orange Menace’s appeal. He is the apotheosis of the Low Information Voter, the citizens who are conscientious enough to register and cast a ballot, but who have trouble deciding who to vote for, not so much because they’re “centrists” with “moderate” views, but because they don’t have a fucking clue:

It is widely known that [DT] — whose political profile over the decades has vacillated from liberal to conservative to moderate to populist, and supported and opposed abortion rights, higher taxes on the rich, and universal health care — does not care very much about political ideas. This explanation is true, but incomplete. The president also does not know very much about political ideas. And it is not merely the details of policy that he lacks. Trump has no context for processing ideas. He does not understand which kinds of ideas imply support for which kinds of policies, nor why political figures tend to believe what they do, nor why they agree or disagree with one another. He is capable of forming strongly held beliefs about people in politics, but he does so in entirely personal terms. Trump’s flamboyant, weird ignorance reveals a distinct pattern. He is not so much non-ideological as sub-ideological.

It is common to attribute Trump’s protean identity as simple self-interest: He has aligned himself with whichever party seemed to benefit him at any given moment. And surely calculation plays a role. But it cannot explain all his puzzling statements about politics. Sometimes he expresses openness about unpopular policies his administration and party would never go for (like a higher tax on gasoline). Trump constantly relates questions about politics back to himself and his alleged deal-making genius not only because he’s a narcissist, but because the contest of political debate remains largely mysterious to him.

Many Americans share Trump’s lack of ideological sophistication. High-information voters tend to clump at the ends of the political spectrum. They may not have sophisticated beliefs, but their identification with one of the party coalitions is a tool they use to make sense of individual issues. Low-information voters tend to have a weak understanding of what the political parties stand for and how those positions relate to each other. These voters can be roughly categorized as “centrist” because they don’t line up neatly with one party platform or the other. But, rather than a consistently moderate outlook, they share a mishmash of extreme and frequently uninformed beliefs. Because they don’t understand the philosophical basis for disagreements, they assume the two parties ought to naturally cooperate, and tend to see partisan bickering as a failure and an indication of personal fault by politicians.

Trump thinks about politics like a low-information voter, which enabled him to speak their language naturally. His stated belief during the campaign that he could expertly craft a series of popular deals — “it’s going to be so easy” — appealed to low-information voters because it earnestly described the political world as they see it. Trump’s experience as a developer and professional celebrity have put a narcissistic gloss on Trump’s low-information worldview. He sees politics as a variation of real estate or reality television — a field where the players are sorted not so much as combatants on opposing teams (though they may compete at times) but on a hierarchy of success, with the big stars at the top sharing interests in common. His vague boasts that his presidency would create terrific things that everybody loves and is winning again is a version of how he truly sees the world….

Politics is a strange institution that forces committed professionals who have coherent philosophical beliefs to persuade voters who mostly do not. Barack Obama accomplished this in highbrow fashion. His characteristic political style was to incorporate the values of both left and right and try to … synthesize the perspectives together. (“There’s not a liberal America and a conservative America; there’s the United States of America.”) Trump accomplishes it in lowbrow style, by literally not understanding the source of the disagreement.

On that note, perhaps a bit of humor will help. Here’s Tom Tomorrow of This Modern World from back in 2004. That was the election that pitted the dim-witted, semi-competent incumbent, President George W. Bush, who had already screwed up one way and another for four years, against John Kerry, the respected but boring Senator and future Secretary of State who had married an heiress and wasn’t a “regular guy”: